Global Luxury Brand Management

Over the years, the luxury sector has grown enormously in India and hence, there is a need for luxury professionals. The luxury business specialisation covers various segments of the luxury industry like Haute couture, Fashion, Automobiles, Wine and Champagne, Jewellery, Watches, Hospitality, and many more. The curriculum includes core modules such as Luxury Marketing, Brand Management, Aesthetics & Culture of luxury brands, Retail operations, Customer Experience Management, Buying & planning, etc. 

Students will explore the latest trends and concepts such as sustainability, authenticity, digitization in luxury. Through various case-let discussions in the classroom, live industry projects, and masterclasses by industry experts, students will develop an understanding of how luxury brands are making strategies and how they are handling digital integration and the changing needs of the luxury customers (mainly millennials and Alpha generation).

This innovative program produces graduates who are successful professionals with relevant practical exposure to luxury aesthetics as well as retail operations, marketing, brand management, and PR of luxury brands.

At Pearl Academy, This course has a constant placement record with some of the eminent luxury brands such as Louis Vuitton, Canali, Fendi, Dlf Marketing, Sotheby’s, The Career Council, etc. Students can opt from numerous backend and frontend opportunities such as Brand Ambassador, Customer Relationship Manager, Marketing Manager, Retail Merchandiser, Visual Merchandiser, PR Executive, Social Media/Digital Marketing Manager, etc.

Global Luxury Brand Management Eligibility Criteria

Students who have passed 10+2 in any discipline can enroll in this course.